Well hello there...
Hi, I’m Claire — a driven and adaptable strategic leader who thrives at the crossroads of data, insights, and creativity. With over 20 years of experience as a strategist, business consultant, and client partner, I’ve had the privilege of tackling complex marketing challenges for a wide variety of clients at every stage of the marketing funnel, both B2B and B2C. From advertising and direct marketing to digital, social, CRM/loyalty, CX, commerce, and retail, I’ve worn many hats—and I absolutely love it. Each new challenge fuels my passion for blending strategic thinking with creative solutions that make a real impact.
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I enjoy helping clients and teams grow, mentoring others to reach their potential, and working together to solve problems and make thoughtful decisions that drive real results.
I specialise in:
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Business & Marketing Strategy: Turning data into actionable insights, uncovering white spaces, developing brand positionings and creating vision-led strategies for stakeholder buy-in.
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Integrated Marketing Solutions: 360 integrated thinking, creative strategies, value propositions, and strategic platforms that drive standout campaigns and pitch wins —earning recognition with industry awards (DMA, IPA)
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Customer Engagement and CX: I am highly data literate, and love turning data into actionable strategy. Research, journey mapping, blueprint design, CRM/loyalty programmes, communications, content and messaging frameworks - I have bags of experience in this space.
My Story
My career kicked off in 1997 as a Graduate Management Consultant at E&Y in New York. The following year, I made some major life changes all at once: I got married, moved abroad to London, and took the plunge into Advertising. I started out as an Account Manager, eventually worked my way up to Director, and then transitioned into Strategy when my second child was born. That’s when I decided I wanted to roll up my sleeves and work with my clients to solve their marketing challenges the same way I did at E&Y—consulting, making strategic leaps, and providing the insights and foundations for highly effective, creative work.​
Over the years, I’ve been fortunate enough to work with some of London’s top agencies, including Ogilvy, Geometry Global, VCCP, and Publicis, collaborating with incredible colleagues and mentors along the way, and working with a variety of well known B2C and B2B brands and start ups.
​At VCCP, I was Head of Strategy and Engagement, and at Publicis, I served as Head of Commerce Strategy while also co-chairing VivaWomen!, the employee action group supporting women to reach their full potential. I've also had the opportunity to work independently as a freelance consultantant and to be a judge for the DMA's and Effies.
Outside of work, I’m an adventurous skiier, an amateur runner, writer and a passionate yoga practitioner. I’m also a short-order cook for my two teenagers and two rescue cats. I dabble in golf, DIY, gardening, and French—though I’m far from an expert in any of those!
My experience covers a wide range of sectors:
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FMCG
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Drinks
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Health / Pharma
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Beauty
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Financial Services / Banking
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Tech / Telco
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Automotive
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Retail
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Tourism
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Utilities